In the ever-evolving whole world of search engine optimization, tools like Moz have helped 1000s of businesses understand and improve their online visibility. As one of the pioneers within the SEO software industry, Moz supplies a wide range of tools for market and keyword research, building links, site audits, and rank tracking. But with competitors like Ahrefs and SEMrush gaining ground, is Moz still a worthy contender? This review explores the strengths, weaknesses, and ideal use cases for moz backlink analysis.
What Is Moz?
Moz is a comprehensive SEO platform produced by industry veterans, originally referred to as SEOMoz. It’s well regarded for coining the Domain Authority (DA) metric and providing accessible, beginner-friendly SEO tools. Moz’s mission is usually to make SEO easier and more understandable for everybody — from small enterprises to seasoned marketers.
The two main Moz merchandise is:
Moz Pro: A suite of SEO tools for research, tracking, and optimization.
Moz Local: Designed to manage local company listings and improve local SEO visibility.
Key Features of Moz Pro
1. Keyword Explorer
Moz’s Keyword Explorer makes it possible to discover and prioritize the most effective keywords for your SEO strategy. Key metrics include:
Monthly search volume
Keyword difficulty
Organic CTR
Priority score (Moz's unique metric combining all factors)
2. Link Explorer
Moz’s backlink analysis tool allows you to:
Analyze backlink profiles
Explore anchor text usage
View link growth over time
Compare competitors' link strategies
It uses Moz's proprietary Domain Authority (DA) and Page Authority (PA) scores to gauge the potency of domains and pages.
3. Site Crawl
The site audit tool helps you identify and connect technical SEO issues, for example:
Broken links
Duplicate content
Redirect errors
Missing tags and metadata
It supplies a site health score while offering suggestions for fixing SEO issues.
4. Rank Tracking
Moz permits you to monitor keyword rankings across engines like google. You can:
Track positions over time
Monitor by region or device
Compare competitors' performance
Set up weekly or daily tracking reports
5. On-Page Optimization
Moz provides detailed tips for optimizing specific pages, including:
Page optimization score
Target keyword placement
Suggestions for improvement
Moz Local (For Local SEO)
Moz Local is tailored for businesses with physical locations. It helps with:
Managing business listings on major directories
Consistency across NAP (Name, Address, Phone) data
Monitoring and addressing reviews
Improving local search presence on Google and other platforms
Pros of Moz
✅ User-friendly interface, perfect for beginners
✅ Strong educational content (Moz Blog, Whiteboard Friday)
✅ Reliable keyword and rank tracking tools
✅ Domain Authority remains to be a widely recognized SEO metric
✅ Affordable plans for small businesses
Cons of Moz
❌ Backlink index smaller than Ahrefs or SEMrush
❌ Fewer advanced technical SEO tools
❌ Interface can seem to be outdated in comparison with newer platforms
❌ Keyword difficulty score may be less precise
Pricing (by 2025)
Standard Plan: $99/month
Medium Plan: $179/month
Large Plan: $299/month
Premium Plan: $599/month
Moz offers a 30-day free trial offer, which can be generous in comparison to most competitors.
Who Should Use Moz?
Moz is often a great choice for:
Small to medium-sized businesses
Freelancers and in-house marketers
SEO beginners or intermediate users
Local businesses looking to boost their local SEO
If you’re just applying SEO or searching for a simple, well-supported tool to steer your strategy, Moz is really a strong candidate.
Moz remains a trusted and respected SEO platform in 2025, specifically for those who value ease of use, educational resources, and local SEO tools. While it may not have the deep backlink capabilities and granular data present in tools like Ahrefs or SEMrush, its user-friendly design and practical features help it become ideal for beginners and growing businesses.